Experience With Major Brand

From Sports, to Corporate, to Media Buyers, and Michelin Star Restaurants.

 Viral Social Growth

In less than 4 months I grew GMTM Sports TikTok channels from 0 to over 30,000 total followers with nearly 2 million likes and 24 million views on videos. Content I captured and created almost always had a brand integration for either GMTM or partner companies, and was often reposted by accounts like Barstool Sports, Overtime Elite, and Max Preps which are leaders in the Sports Entertainment space. The market sector which I leveraged to cover upfront costs was providing high-quality media services to youth sports agencies which the media thereafter would be used to achieve higher event prices, media licensing deals with ad buyers, and overall social growth.

Digital Experiences & Education

Taking a step beyond transactional - my clients at Front Office Sports wanted to create educational content using the industry leaders at their disposal for their highly engaged following of young sports business professionals. With them, Meta (formerly facebook), Pepsi Co, and myself - two unique content properties were created which gave these brands an unprecedented platform to pitch rising industry pros on their brand and created a unique window in to the process which previously was unknown. Everything from best practices to getting a post boosted in the reels algorithms to how Pepsi markets the Super Bowl halftime show was discussed across 12 episodes of free educational courses.

Record Low CACs

Reaching a target demographic organically isn’t that hard but converting them to customers can be. Social media sites have designed every surface to prevent brands from doing this unless they pay for ads. With GMTM Sports I made a handful of ads creative for CPM testing before a larger growth marketing sprint. The daily cost per conversion towards the end of testing was $1.93 on TikTok and just over $4 on Meta platforms. Ads scaled well beyond 3 thousand weekly spend getting as high as 20% click rate but averaging around 7%. When scaled daily average CAC was $2.50 and decreased weekly.

Influencer Collaborations

In collaboration with the United States Air Force and GMTM Sports, I coordinated a content series with one of the most prolific YouTubers currently serving and creating content in the armed forces. The goal of the campaign was to create awareness of the USAF’s desire to recruit people with high athletic abilities and design a simple system for them to be elevated above other recruits. Users would participate in the fitness challenge designed by USAF and promoted by YouTuber Sam Eckholm in the video above.